Born in Nottingham, UK, and raised in Calgary, AB, I developed a strong foundation in leadership and perseverance through my experience in competitive sports, where I captained both my Rugby and Hockey teams. These formative years shaped my grit, teamwork, and strategic thinking—qualities that I apply to every professional challenge.
After earning a BMOS in Consumer Behavior from Western University, I gained hands-on experience in marketing, operations, and business development. With strengths in market analysis, relationship-building, and strategic growth, I bring a performance-driven mindset to each opportunity I encounter.
I currently work at the Canadian Marketing Association (CMA) as the Student Success Coordinator on the Digital Marketing Skills Canada (DMSC) team, where I manage all processes throughout the learner journey toward earning their Chartered Marketer designation. This role has further honed my ability to lead complex programs, streamline operations, and deliver meaningful outcomes for both learners and the organization.
EXPERIENCE
2024
SharpStakes - Director of Operations & Growth
Sports Betting Industry
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Drove 833% increase in sign-ups and 280% revenue growth in Eastern Canada.
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Managed and scaled a 125-intern ambassador program across 30+ campuses.
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Built and implemented financial forecasting models to guide growth strategies.
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Streamlined onboarding and CRM systems.
2021-2023
LUG Sports Group - Business Development / Marketing Coordinator
Recreational Sports and Lifestyle Industry
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Spearheaded entry into Western Canadian markets, boosting qualified leads by 150%.
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Increased client retention by 95% through tailored engagement strategies.
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Led expansion strategy into Alberta, BC, and Saskatchewan—developed territory analysis, lead generation funnels, cold-calling, and sales campaigns— generating 100+ qualified leads and securing 37 new league commissioners.
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Negotiated campus partnerships, enhancing deal-making and cross-functional collaboration skills.
2019-2020
Powell Business Solutions (PBS) - Marketing Consultant
Consulting Industry
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Consulted for small businesses on SEO, branding, and growth strategy.
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Built operational frameworks and analyzed performance metrics—foundational tools for evaluating property performance and portfolio strategy.
EDUCATION
September 2021 - April 2024
UNIVERSITY OF WESTERN ONTARIO (UWO)
BA, BMOS (CONSUMER BEHAVIOUR)
Bachelor of Business Management & Organizational Studies from Western University, 3.7 GPA.
Western Continuing Admissions Scholarship ($2,500)
EXTRACURRICULARS:
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Investors of Tomorrow (Director, Partnerships)
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Pre-Business Students’ Network (Director, Marketing)
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Western Marketing Association (Member)
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Western Sports & Entertainment Club (VP, Events)
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Ivey Sports & Entertainment Club (Member)
September 2015 - Jun 2019
WEST ISLAND COLLEGE (CALGARY)
ALBERTA HS DIPLOMA
High School Diploma with Great Distinction, 4.0 GPA
Business Institute Certificate
EXTRACURRICULARS:
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Investment Club (Director, Events)
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Student Council (President)
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Roots and Shoots (Vice President)
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Assistant Stage Manager for The Outsiders
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AP Microeconomics / Macroeconomics / Calculus
SKILLS & INTERESTS
