Born in Nottingham and raised in Calgary, I built a strong foundation in leadership, resilience, and teamwork through competitive sports, where I captained both my Rugby and Hockey teams. Those early experiences shaped my communication style, my grit, and my ability to thrive under pressure. After earning a BMOS in Consumer Behavior from Western University, I developed hands-on experience across marketing, operations, and business development, strengthening my skills in strategic growth, market analysis, relationship building, and community focused storytelling.
I later worked at the Canadian Marketing Association as the Student Success Coordinator on the Digital Marketing Skills Canada team, where I managed the learner journey for 400+ participants working toward their Chartered Marketer designation. In this role I streamlined complex workflows, contributed to marketing initiatives, analyzed performance data, and supported large scale programs with clarity and structure. That experience sharpened my ability to bring together marketing, operations, and communication in a way that keeps people at the center.
I am now focused on opportunities where I can lead marketing teams or drive partnership strategy, especially in industries shaped by culture, creativity, and community. My work blends strategic clarity with a deep focus on authenticity, and I help teams use AI in ways that enhance human connection rather than replace it. I am particularly passionate about roles in music, sports, and entertainment, where storytelling, innovation, and audience insight come together to create meaningful impact.
EXPERIENCE
2025 (contract)
Canadian Marketing Association (CMA) - Program Coordinator
Marketing Industry
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Managed national operations for the Digital Marketing Skills Canada Chartered Marketer program - overseeing onboarding, registration, certification, communication workflows, and government reporting for 400+ learners.
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Partnered with the marketing team on marketing campaigns and partnership initiatives that strengthened program visibility, increased registrations, and elevated learner engagement.
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Built the DMSC Master Tracker to centralize marketing and operational data, improving performance tracking and reporting accuracy across teams.
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Redesigned the renewal process and tracking system, boosting renewals from 7% to 54% in 4 months through targeted messaging and segmentation.
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Represented the CMA at National events, strengthening partnership outreach and brand presence across Canada/
2024 (contract)
SharpStakes - Director of Operations & Growth
Sports Betting Industry
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Co-led national marketing operations, supporting social media management, content and organizational messaging, email marketing, and communication workflows for a 125+ intern program across 30+ campuses.
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Built a centralized CRM and master tracker for ambassador performance, campus activity, and generated content, improving attribution and reporting clarity.
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Designed automation workflows and testing frameworks that optimized messaging, improved funnel performance, and supported rapid experimentation across marketing channels.
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Drove a 133% increase in qualified sign-ups and a 125% increase in revenue within four months through performance-driven marketing systems and partnership-aligned execution.
2021-2023
LUG Sports Group - Business Development / Marketing Coordinator
Recreational Sports and Lifestyle Industry
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Led national marketing and expansion initiatives across Western Canada (Alberta, BC, and Saskatchewan), contributing to a 150% increase in qualified leads and the onboarding of 37 new league commissioners.
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Owned the creation and management of Instagram accounts for individual leagues, built branded content templates, and onboarded commissioners on social media strategy, tone, policies, and best practices.
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Delivered weekly content kits and guidance to help commissioners maintain brand consistency, authentic community engagement, and a strong league identity.
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Managed a $100k+ marketing budget, while contributing to promotions, digital outreach, event activations, and partnerships aligned to marketing campaigns.
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Generated 100+ qualified leads and strengthened national brand visibility through targeted outreach, territory analysis, and campus level marketing support.
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Supported targeted engagement strategies that improved player retention by 95% through localized marketing and community-driven content.
2019-2020
Powell Business Solutions (PBS) - Marketing Consultant
Consulting Industry
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Managed client projects as an independent contractor to future-proof marketing teams and brands.
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Consulted for small businesses on SEO, branding, and digital growth strategy.
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Built operational frameworks and analyzed performance metrics - foundational tools for evaluating performance and portfolio strategy.
EDUCATION
Issued August 2025
CHARTERED MARKETER (CM)
Upskill Canada
Earned a nationally recognized marketing designation in Canada, reflecting advanced strategic, creative, ethical, and marketing leadership excellence.
Chartered Marketer Certificate
COMPETENCIES:
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AI for Business Professionals
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Finance and Campaign Execution
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Digital and Social Media
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Consumer Insights and Data Strategy
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Marketing Leadership and Management Skills
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Compliance for Marketers
September 2021 - April 2024
UNIVERSITY OF WESTERN ONTARIO (UWO)
BA, BMOS (CONSUMER BEHAVIOUR)
Bachelor of Business Management & Organizational Studies from Western University, 3.7 GPA.
Western Continuing Admissions Scholarship ($2,500)
EXTRACURRICULARS:
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Investors of Tomorrow (Director, Partnerships)
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Pre-Business Students’ Network (Director, Marketing)
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Western Marketing Association (Member)
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Western Sports & Entertainment Club (VP, Events)
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Ivey Sports & Entertainment Club (Member)
SKILLS & INTERESTS
